Our team

Justine Daniels – CEO

I have the privilege of leading the best team in the world, united in our passion to get the nation’s kids to love reading. With two ‘reluctant readers’ of my own, who themselves seem to be constantly hard-wired to some device or other, I know how difficult, but also how incredibly important it is to keep the magic of reading and stories alive. justine@readforgood.org

Deb Duffy – Administrator

I deal with a little bit of everything, from arranging trustee meetings, to taking resource kit orders from the brilliant teachers and librarians who run Readathon. I also have the pleasure of banking the amazing amounts of money raised for our projects in hospitals and schools. With three grown-up girls of my own, I feel very glad to work in an organisation which is so passionate about improving children’s futures through the power of reading. deb@readforgood.org

Cherry Land – Operations and Safeguarding Lead

My role reflects the huge range and reach of Read for Good’s work; from looking after our 11 professional hospital storytellers and overseeing the six-weekly delivery of 120 band new books in all of the UK’s 30 major children’s hospitals, to the distribution of free resource kits to thousands of schools throughout the year. Welcoming our growing band of enthusiastic volunteers who provide office support and help to collate and pack book donations in our warehouse, is another reason why I love coming to work every day! cherry@readforgood.org

Heidi Perry – School Strategy and Creative

I love spreading the word about Read for Good, as well as creating compelling strategies and resources to encourage all schools in the UK to run Readathon. Luckily my young son and teenage daughter are quick to give me their generation Z’s perspective on what works and what doesn’t! As a former arts journalist and filmmaker, I also love collaborating with amazing authors and publishers, dreaming up imaginative campaigns to get all children reading, for good! heidi@readforgood.org

Vicky Pember – Development and Impact

I have the great job of asking lots of questions – why are we doing that? how can we do it better? and what difference is it making? I love a good survey! I am constantly evaluating the impact Read for Good has, and seeing first-hand how we make a difference to the lives of children stuck in hospital or to those kids who simply find reading tough. Most of all, I like to dream up ways in which we can do more! vicky@readforgood.org

Annie Smith – External Relations and Sector Strategy

I spearhead our City-wide and Trust-wide Readathons which create whole communities of readers, generating a buzz about raising money for their own school libraries as well as getting books and storytellers to kids in hospital. I also ensure our work dovetails with all the other fantastic organisations who share our cause. As a passionate advocate of books, reading and the importance of school libraries, this role was made for me! annie@readforgood.org

Caroline Sence – Corporate Fundraiser and Partnerships Manager

I am a mum to three young children who love reading anything and everything so long as what they are reading isn’t considered a ‘school book.’ Comics, graphic novels, audiobooks, fables, picture books, magazines, and non-fiction books make up their literacy diets! So I am delighted to be able to work at Read for Good where my role is to secure funding so that children across the UK have the opportunity to choose to read whatever they like, and develop their own love of reading. caroline@readforgood.org

Jo Jeffery – Fundraising and Digital

As Mum to a daughter who has been a frequent flyer of Birmingham Children’s Hospital for the past decade, I know first hand the importance of books and storytellers for children whose lives are often defined by the four walls of a hospital building. In my role as Trust Fundraiser, I ask for support to transport children beyond the hospital bed and into Hogwarts, Narnia or Neverland. I also curate our digital content on Facebook and Twitter and LOVE being a part of a community which is one of the biggest trumpet-blowing, shout-it-from-the-rooftop advocates of children reading for pleasure, wherever they may be! jo@readforgood.org

Lucy Robinson – Schools Engagement

As a former primary school teacher and mum of two who view reading as ‘homework’, I fully understand the challenges teachers and pupils face, which helps me to support schools running our Readathon. I feel incredibly lucky to have discovered such an awesome bunch of talented and dedicated people to work with, in a truly amazing charity which shares the love of reading with everyone, everywhere! lucy@readforgood.org

Jane Crompton – Fundraising

After working in publishing for many years, and then for various charitable causes, I could not miss the opportunity to make a difference through books, so aptly described by Stephen King as ‘a uniquely portable magic’. My role at Read for Good is not really about money, it’s about making that difference – spreading the magic of brilliant books and spellbinding stories to as many children as possible. It’s about working in partnership with all our incredible, like-minded supporters, to change lives. jane@readforgood.org

Our Volunteers

We are really fortunate to have a team of amazing volunteers who work in our office regularly every week. From managing the warehouse, processing all the lovely feedback questionnaires we get, to monitoring our media and giving us insights into what teachers want – we couldn’t do without them.

Our Trustees

Michael Walker (Acting Chair)

Mike is a retired chartered accountant who had a career working as finance director in growing small to medium companies. Mike became a trustee in May 2016.

Annie Everall OBE

Director of Authors Aloud UK and Review Editor for Carousel Children’s Books, Annie has had a lifelong career encouraging children to read, being awarded the OBE in 2001 for services to children’s books and libraries. Annie is delighted to be able to put all of this to use in helping Read for Good in its mission to get all children in the UK reading for pleasure.

Stephen Morgan (Treasurer)

Steve is a chartered accountant with 30 years’ experience of the UK and global healthcare sectors. He has held directorships with a number of charitable organisations and became a trustee for Read for Good in June 2016.

David Edwards

Having taught for ten years, David set up The Education Company in 1988 and has helped a huge array of charities, plcs, publishers and an army of other companies, promote themselves successfully to the Education Sector. He is delighted to be bringing this experience to Read for Good having joined as a trustee in 2018.

Helen West (Safeguarding)

Helen started her career as a scientist and became a primary school teacher following the birth of her children. She moved to teaching at Gloucester Royal Hospital, enjoying the challenges of teaching children in hospital. Having recently retired from that role, Helen was thrilled to bring her expertise to Read for Good having seen its service benefit many children in Gloucester Hospital.

To contact our trustees or if you are interested in becoming a trustee, please contact reading@readforgood.org.